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How To Be A Wise Consumer of Market Research
Start Date: 12/11/2012Start Time: 8:30 AM
End Date: 12/11/2012End Time: 4:30 PM
Event Description

There are numerous firms who provide a wide array of often confusing options. Have you ever spent a lot of money on research only to find that you still have important unanswered questions? In this program you will learn how to:

  • Set the right research objectives
  • Identify high-quality providers
  • Ask the right questions
  • Use the proper methodology
  • Ensure that the data and insights address the business-critical questions for which you need answers

Prework: Bring opportunities for market research within your company to which you can apply the concepts in the program.

Times available: Tuesday, Dec. 11, 2012, 8:30 a.m.-4:30 p.m., Twinsburg - $395
Location Information:
Off Campus

Kent Campus
Contact Information:
Name: Corianne Kocarek
Phone: 330-672-8698
Email: ckocarek@kent.edu
This event is open to:
  • Faculty / Staff
  • Alumni
  • General Public
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