Facilitator: Pam Roach

The design, management and implementation of your innovation process should be based upon the needs and wants of your key markets. This multifunctional team approach increases your likelihood of success and accelerates the time to commercialization. The output of this market-driven approach is a business-attractive project ready for final product development and commercial launch preparation.

You will learn how to:

• Frame your innovation idea into its elements
• Use secondary market data to justify the value of each concept
• Prioritize concepts to plan your next steps

Prework: Become familiar with your organization’s commercialization process. Come prepared with elevator speech on markets in which your organization plans to grow and how you think you will get there. (Nothing proprietary is expected. However, you will have the opportunity to discuss it with the instructor in private.)

Times available: Tuesday, March 5, 2013; 8:30 a.m.-4:30 p.m., Twinsburg - $395