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Segmentation
Start Date: 3/19/2013Start Time: 8:30 AM
End Date: 3/19/2013End Time: 4:30 PM
Event Description

Facilitator: Pam Roach

Many organizations are challenged by segmentation and do not do it well. Segmentation enables you to prioritize your resources on the customers who value what you offer. This program teaches you how to go beyond demographics and sales history approach to segmentation. You will learn how to use other factors like behavior (past and future) as well as the value for your offering to establish actionable segmentation schema.

Prework: Be prepared to share how your organization does segmentation today.

Times available: Tuesday., March 19, 2013, 8:30 a.m.-4:30 p.m., Twinsburg - $395
Location Information:
Kent Campus

Off Campus
Contact Information:
Name: Corianne Kocarek
Phone: 330-672-8698
Email: ckocarek@kent.edu
This event is open to:
  • Faculty / Staff
  • Alumni
  • General Public
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