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Value Proposition and Positioning
Start Date: 4/30/2013Start Time: 8:30 AM
End Date: 4/30/2013End Time: 4:30 PM
Event Description

Facilitator: Pam Roach

Strong and profitable value propositions create the link between customer value and customer behavior. The most successful organizations have clear and concise statements of ‘what’s in it for me’ from the customer’s perspective. In this program you will learn how to make your existing value propositions more compelling and differentiated or build a differentiated value proposition for a new offering. Positioning is the process of establishing and maintaining a perception of an offering in the minds of target segment members. You will explore positioning and repositioning alternatives for your offering whether it currently exists or it is about to be commercialized.

Prework: Bring your current value proposition and insights about your target customer.

 

Times available:

  • Tues., April 30, 2013; 8:30 a.m.-4:30 p.m., Twinsburg - $395
Location Information:
Kent Campus

Off Campus
Contact Information:
Name: Corianne Kocarek
Phone: 330-672-8698
Email: ckocarek@kent.edu
This event is open to:
  • Faculty / Staff
  • Alumni
  • General Public

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